Boroshok's 20 years of public relations and marketing communications
skills and expertise have produced tangible results for companies
in the wireless, life science, voice recognition, consumer electronics,
e-commerce, healthcare, electronic signature, software, hardware,
and consumer products, and hospitality industries. He is president
and founder of TechMarcom, an independent agency specializing in
value-based marketing communications for technology companies since
1999. Its Biotech Marcom division provides public relations and
marketing communications for the life sciences.
An accomplished strategist and journalist/writer,
Boroshok's articles and columns have appeared in The Boston Globe,
The Christian Science Monitor, Newsweek, Crain Communications, Primedia
Business Magazines, TechLiving Magazine, ZDNet, CMP Publications,
East Bay Business Times, Mass High Tech, Pittsburgh Post-Gazette,
DM News, PRWeek, and more. He has also "ghost-written"
articles and white papers on behalf of company executives.
Boroshok often serves as an adjunct instructor of graduate and undergraduate
marketing communications and public relations courses at Emerson
College in Boston, and Bentley University in Waltham, MA. His peer
review article on how to conduct media relations was published in
The Journal of Hospitality and Leisure Marketing.
Boroshok works directly as the key client and media contact on all
TechMarcom accounts. He is often assisted by a focused team of senior
professionals to produce highly effective, cost-efficient results.
TechMarcom has produced results for public corporations and start-ups
including, Cognos, Parametric Technologies Corp. (PTC), NatWest
Bank, Bonita Software, GeePS, Inc., HairDX, Netspoke, MobileWise,
Angstrom Microsystems, PharmaGenoma, Inc., Bloodhound Medical Software,
Omtool, Ltd., SoftLock.com, Tyco Simplex-Grinnell, Monster.com,
and The Kryptonite Corp.
Before starting TechMarcom, Boroshok served as senior marketing
communications manager for Lernout & Hauspie Speech Products,
USA Inc. (L&H), a global leader in speech and language technologies.
Boroshok developed, managed, and implemented marketing communications
plans that launched new voice recognition software, and created
new collateral materials, including product brochures, packaging,
datasheets, review guides, direct mail pieces and ads. He worked
directly with VARS/resellers, senior marketing and sales management
to increase corporate/product visibility and revenues
to L&H, Boroshok was a senior public relations specialist for
Sybase, Inc. While with Sybase, he successfully launched two new
development tools for enterprise Internet applications. Boroshok
developed, managed, and implemented public relations plans, worked
with product directors and helped manage Sybase's PR agency to ensure
has an extensive PR agency background. He served as senior account
executive on the PSINet, AT&T, and Monster.com accounts at Poppe
Tyson (a Bozell Sawyer Miller Group Company). As an account executive
for Technology Solutions, Inc. (TSI), a New York City high-tech
PR agency, Boroshok worked on the Sony Consumer Products account.
He also brings several years of newspaper advertising and writing
has a B.S. in communications from Emerson College and an M.B.A.
In marketing from Northeastern University. He has done post-graduate
work in Web site design and development at the University of Massachusetts.
the Marcom Outsource team
Based in San Diego, Tammie Caton provides TechMarcom and Marcom Outsource
with a strong west coast presence. Her experience includes work within
the following technology areas: Bluetooth, semiconductors, real-time
software, embedded hardware products, wireless technologies, virtual
reality, portals, Internet trends, web authoring tools, ASPs, home
electronics, ERP, analog, DSP, digital video, and massive parallel
processing. Tammie also familiar with trends surrounding 'best practices'
channels such as supply chain management, CRM, demand creation, and
She has directed
PR campaigns for high-profile companies, start-ups and international
companies seeking to break into the US technology market. Some of
the companies in her portfolio include Peoplesoft, Red-M (Madge
Networks subsidiary), National Semiconductor, Telelogic, SwitchCore,
Broadcom, ZY.com, Broad Daylight, MagNetPoint, Primix, Tribal Voice,
VEBA/Memec and Wind River Systems.
When it comes to healthcare and biotech PR, Ned Barnett is a true
veteran. He brings our team more than two decades of experience in
healthcare public relations, marketing and strategic planning. Ned
has worked with more than 100 hospitals, insurance and managed care
organizations (including HMOs/PPOs/PHOs and IPAs), hospital corporations,
hospital and medical associations and private-practice physicians
(and groups), helping them to meet their bottom-line goals through
effective public relations and on-target marketing communications.
Ned wrote his first two (of eight) books on healthcare marketing and
public relations - the HCA Corporate Communications Guide and the
AHA's Guide to Hospital Public Relations.
Ned was the
first Marketing Director for Republic Health Corporation, a for-profit
hospital corporation. During Ned's tenure as the Eastern Division
Marketing Director, the company grew from 18 to 90 hospitals. Ned
also developed a software system that permitted hospitals to develop
on-target strategic marketing plans using available data and non-marketing
personnel - and he created a physician-practice marketing program
that was adopted by all 80 Republic hospitals.
Ned guided the
launch of HealthWorld Online - the world's largest natural health
Web site - generating coverage in major media including Newsweek,
USA Today, New York Times, and seeing site activity go from zero
to 1.2 million hits per month in just six months. In 1996, Ned was
invited to keynote the Internet Marketing conference sponsored by
Michigan State University, where he illustrated how to measure and
generate a Return on Investment (ROI) on the internet. He also authored
a major feature in the respected SPECTRUM, the marketing journal
of the American Hospital Association.
his extensive lobbying-related experience gained while working with
the hospital associations, Ned also worked with N/B clients in the
political arena. Within the past two years, he has represented clients
on Capitol Hill and (on behalf of the National Drug Prevention League)
participated in meetings at the White House with the Administration's
Drug Czar and other top administration officials.
Andrew R. Cranin
As a practitioner of marketing communication and public relations
since 1982, Andrew Cranin has acquired knowledge and skill in a
broad range of communication areas. Prior to opening his own consultancy
in 1987, he served clients for Boston public relations agencies
Arnold & Co. and Ingalls, Quinn & Johnson, and held the position
of director of corporate communication for The Giardini/Russell
clients with a variety of services, including planning and implementation
of public affairs activities, media relations programs and corporate
events, development and writing of newsletters, press materials,
video scripts, feature and application articles, brochures and annual
reports, and other materials. He has also designed and implemented
a number of influencer surveys and other market research programs
on behalf of customers in the technology and health care fields.
Cranin has worked
on accounts in a number of industries, including healthcare, information
technology, consumer products and services, retail, and human services.
He has also served as New England correspondent for Advertising
Age magazine and the RAMA Roundup, a video magazine published by
the Retail Advertising and Marketing Association. A 1979 graduate
of Tufts University, Medford, Mass., where he received a B.S. degree
in biology, Cranin also holds a master's degree in communication
from Emerson College, Boston.
Mary Harrington brings the team a diversified 15 years of public relations
and marketing experience in strategy, development, management, and
implementation of programs. Both on the agency side and independently,
Harrington has worked in various industries including high tech, trade
associations, foreign and domestic militaries, non-profits, and consumer
products. This range of knowledge heightens her innovative approach
to publicity, exemplified by hundreds of editorial placements in various
media outlets ranging from CNN, USA Today and Information Week to
Modern Maturity and Cosmopolitan.
past clients include OKENA, Vocalis, BioMetrix, Copestone Inc./Cyberst@amp,
Coopers & Lybrand Consulting, Omega Pharmaceutical Corporation,
The Great Providence Brewing Co., Copley Square Hotel, Eco Expo,
Boston Naturally: The Environmental Map of Boston, The (Massachusetts)
Governor's Council on Sports and Physical Fitness, The Government
of Kuwait/Associated Businesses of Iraq, Construction Industries
of Massachusetts, The Foundation for a Creative America, Intellectual
Property Owners Association, The Wild Blueberry Association, The
Ministry of Hunting, Fishing and Agriculture of Montevideo, Uruguay,
Shaw's Supermarkets, and The Massachusetts Army National Guard.
a bachelor's degree in psychology from the University of Massachusetts.
She also graduated from the military's renowned Defense Information
School; and is currently completing a graduate-level Certificate
in Publishing and Communications at Harvard University's Extension
Sheryl Rich-Kern is an award-winning copywriter and established
marketing communications professional in the high tech industry.
For over 20 years, she has successfully generated marketing collateral-including
testimonials, press releases, direct mail, newsletters, brochures
and online text.
projects include: writing and project management for Compaq's ActiveAnswers,
an online knowledge repository and virtual solutions Web site providing
guides, technical information, e-services and tools to solution
providers and end users; creating testimonial stories for Compaq's
Enterprise Messaging & Collaboration division; and writing and editing
newsletter articles, catalogs and partner communications for Corporate
Software & Technology, an almost $1 billion reseller specializing
in software procurement, deployment, license management, and technology
writing reflects a balance of strategic marketing sense with an
equal dose of style and creativity. She is also a veteran juggler
with a penchant for meeting tight deadlines. Prior to beginning
a freelance writing career in 1990, Rich-Kern held senior-level
marketing communications positions at Prime Computer, Data General
and Digital Equipment Corporation.
Carol Carlson brings the team more than 13 years of agency public
relations experience at Poppe Tyson, a Bozell, Jacobs, Kenyon and
Eckhart subsidiary. Now in her third year as a consultant, Carlson
provides public relations assistance and consulting services to
Telcordia Technologies (formerly Bellcore), overseeing its Industry
Analyst Relations program as well as writing and editing content
for its Web site. She also works with AAA New Jersey's Automobile
Club, Public Service Electric and Gas and several New Jersey advertising
agencies. Carlson specializes in business-to-business and consumer
public relations for companies in the banking, telecommunications,
public utility, travel and tourism, advertising, real estate, education,
and food industries.
As account manager
at Poppe Tyson, Carlson was responsible for creating and implementing
an award-winning outreach campaign for Public Service Electric and
Gas Company (PSE&G) to encourage low-income families to apply for
government bill payment assistance. The campaign resulted in a 100%
increase in requests for information. Carlson worked with seven
PSE&G outreach representatives, arranging broadcast and media interviews
and overseeing the production of a video and brochure. She has also
worked on New Jersey's division of travel and tourism account, originating
that agency's "Passport to New Jersey" program, an annual student
contest that increases awareness of New Jersey's historic and educational
William (B.J.) Taylor
B.J. Taylor has a wealth of business-to-business, Internet, electronic
commerce and general high technology experience that he has gained
from working with companies ranging from start-ups to some of the
largest corporations in the world. Taylor is the president of T@ylor
PR, a public relations and marketing communications consultancy
focused on serving high technology, Internet, e-commerce and new
Prior to founding
T@ylor PR, Taylor was an account manager at PepperCom Public Relations,
where he oversaw a staff of eight. Taylor also managed all media
relations, analyst relations, creative positioning and writing assignments
for Bigfoot Web Site , Ernst & Young's on-line consulting services,
NeoPlanet's Web browser, HireSystems and OnSite Access. Before joining
PepperCom, Taylor served as manager of public relations at DynamicWeb
Enterprises, a business-to-business Internet, electronic commerce
and EDI services company.
Taylor was a senior account executive at Poppe Tyson PR, serving
clients such as PSINet, DynamicWeb, Tripod, AT&T Bell Labs, New
Jersey Online, Bellcore, MonsterBoard.com, Toshiba Computers, EnviroDerm
Pharmaceuticals and COM.sortium.
Rich Levin has been involved in the personal computer industry since
1979 as a software developer, reseller, consultant, journalist,
and broadcaster. He has appeared, been profiled in, or written for
CBS Radio, the Coast to Coast Radio Network, InformationWeek magazine,
Enterprise Development magazine, Osborne/McGraw-Hill, Windows magazine,
BusinessWeek, Byte magazine, Compute!, InTelligence magazine, PC/Computing,
PC Magazine, PC Week, PC World, Popular Science, and many other
leading industry periodicals and Webzines.
Levin is an
internationally respected technology journalist with 20 years of
experience in broadcast news, analysis, magazine features, public
relations, marketing, corporate communications, and Web content.
He brings interview, news, analysis, reporting, and writing skills
to the team. Levin is a fast, creative thinker with natural flair
for exciting ideas, headlines, copy, stories, and feature packages.
He has media and marketing experience at the highest levels of the
information technology industry.
As a former newspaper reporter for Times-Press-Recorder and New
Times newspapers in San Luis Obispo County, Calif., Rebecca Mettler
understands what the press is looking to cover. Mettler, a high-tech
and medical technology public relations consultant, is a former
associate at Neale-May & Partners, a top Silicon Valley high-tech
PR agency. Her clients have included: ChemTrak, Guidant, Real Med,
WaveTop and SCO, IBM, Seagate, Persistence Software, ServerVault,
MagicalDesk, Applica Inc., Millennium Jet, Supplybase, Intacct.com,
a bachelor of science degree in journalism from California Polytechnic
State University in San Luis Obispo and a minor in international
Cindy Kampf Singman
Cindy Kampf Singman has a strong public relations and meeting/event
background, built on more than 15 years of experience. Singman has
done extensive work in all aspects of PR, from writing and press
material development to media relations and the planning and execution
of complete communication programs. Her meeting and event planning
responsibilities have involved managing events from conception to
closure, including site selection, registration, on-site work, and
every other aspect of event coordination.
have included The MONY Group (formerly Mutual of New York), Standard
Technology, Inc., Social and Scientific Systems, Cancer Care, Inc.,
Goodwill Industries, New Jersey Department of Environmental Protection,
Volunteer: The National Center and Cunard Line, Ltd.