Jon Boroshok, president:   Twitter LinkedIn

Jon Boroshok's 20 years of public relations and marketing communications skills and expertise have produced tangible results for companies in the wireless, life science, voice recognition, consumer electronics, e-commerce, healthcare, electronic signature, software, hardware, and consumer products, and hospitality industries. He is president and founder of TechMarcom, an independent agency specializing in value-based marketing communications for technology companies since 1999. Its Biotech Marcom division provides public relations and marketing communications for the life sciences.

An accomplished strategist and journalist/writer, Boroshok's articles and columns have appeared in The Boston Globe, The Christian Science Monitor, Newsweek, Crain Communications, Primedia Business Magazines, TechLiving Magazine, ZDNet, CMP Publications, East Bay Business Times, Mass High Tech, Pittsburgh Post-Gazette, DM News, PRWeek, and more. He has also "ghost-written" articles and white papers on behalf of company executives.

Boroshok often serves as an adjunct instructor of graduate and undergraduate marketing communications and public relations courses at Emerson College in Boston, and Bentley University in Waltham, MA. His peer review article on how to conduct media relations was published in The Journal of Hospitality and Leisure Marketing.

Boroshok works directly as the key client and media contact on all TechMarcom accounts. He is often assisted by a focused team of senior professionals to produce highly effective, cost-efficient results. TechMarcom has produced results for public corporations and start-ups including, Cognos, Parametric Technologies Corp. (PTC), NatWest Bank, Bonita Software, GeePS, Inc., HairDX, Netspoke, MobileWise, Angstrom Microsystems, PharmaGenoma, Inc., Bloodhound Medical Software, Omtool, Ltd.,, Tyco Simplex-Grinnell,, and The Kryptonite Corp.

Before starting TechMarcom, Boroshok served as senior marketing communications manager for Lernout & Hauspie Speech Products, USA Inc. (L&H), a global leader in speech and language technologies. Boroshok developed, managed, and implemented marketing communications plans that launched new voice recognition software, and created new collateral materials, including product brochures, packaging, datasheets, review guides, direct mail pieces and ads. He worked directly with VARS/resellers, senior marketing and sales management to increase corporate/product visibility and revenues

Prior to L&H, Boroshok was a senior public relations specialist for Sybase, Inc. While with Sybase, he successfully launched two new development tools for enterprise Internet applications. Boroshok developed, managed, and implemented public relations plans, worked with product directors and helped manage Sybase's PR agency to ensure media coverage.

Boroshok has an extensive PR agency background. He served as senior account executive on the PSINet, AT&T, and accounts at Poppe Tyson (a Bozell Sawyer Miller Group Company). As an account executive for Technology Solutions, Inc. (TSI), a New York City high-tech PR agency, Boroshok worked on the Sony Consumer Products account. He also brings several years of newspaper advertising and writing experience.

Boroshok has a B.S. in communications from Emerson College and an M.B.A. In marketing from Northeastern University. He has done post-graduate work in Web site design and development at the University of Massachusetts.

Meet the Marcom Outsource team

Tammie Caton
Based in San Diego, Tammie Caton provides TechMarcom and Marcom Outsource with a strong west coast presence. Her experience includes work within the following technology areas: Bluetooth, semiconductors, real-time software, embedded hardware products, wireless technologies, virtual reality, portals, Internet trends, web authoring tools, ASPs, home electronics, ERP, analog, DSP, digital video, and massive parallel processing. Tammie also familiar with trends surrounding 'best practices' channels such as supply chain management, CRM, demand creation, and distribution channels.

She has directed PR campaigns for high-profile companies, start-ups and international companies seeking to break into the US technology market. Some of the companies in her portfolio include Peoplesoft, Red-M (Madge Networks subsidiary), National Semiconductor, Telelogic, SwitchCore, Broadcom,, Broad Daylight, MagNetPoint, Primix, Tribal Voice, VEBA/Memec and Wind River Systems.

Ned Barnett
When it comes to healthcare and biotech PR, Ned Barnett is a true veteran. He brings our team more than two decades of experience in healthcare public relations, marketing and strategic planning. Ned has worked with more than 100 hospitals, insurance and managed care organizations (including HMOs/PPOs/PHOs and IPAs), hospital corporations, hospital and medical associations and private-practice physicians (and groups), helping them to meet their bottom-line goals through effective public relations and on-target marketing communications. Ned wrote his first two (of eight) books on healthcare marketing and public relations - the HCA Corporate Communications Guide and the AHA's Guide to Hospital Public Relations.

Ned was the first Marketing Director for Republic Health Corporation, a for-profit hospital corporation. During Ned's tenure as the Eastern Division Marketing Director, the company grew from 18 to 90 hospitals. Ned also developed a software system that permitted hospitals to develop on-target strategic marketing plans using available data and non-marketing personnel - and he created a physician-practice marketing program that was adopted by all 80 Republic hospitals.

Ned guided the launch of HealthWorld Online - the world's largest natural health Web site - generating coverage in major media including Newsweek, USA Today, New York Times, and seeing site activity go from zero to 1.2 million hits per month in just six months. In 1996, Ned was invited to keynote the Internet Marketing conference sponsored by Michigan State University, where he illustrated how to measure and generate a Return on Investment (ROI) on the internet. He also authored a major feature in the respected SPECTRUM, the marketing journal of the American Hospital Association.

Building on his extensive lobbying-related experience gained while working with the hospital associations, Ned also worked with N/B clients in the political arena. Within the past two years, he has represented clients on Capitol Hill and (on behalf of the National Drug Prevention League) participated in meetings at the White House with the Administration's Drug Czar and other top administration officials.

Andrew R. Cranin
As a practitioner of marketing communication and public relations since 1982, Andrew Cranin has acquired knowledge and skill in a broad range of communication areas. Prior to opening his own consultancy in 1987, he served clients for Boston public relations agencies Arnold & Co. and Ingalls, Quinn & Johnson, and held the position of director of corporate communication for The Giardini/Russell Group.

Cranin provide clients with a variety of services, including planning and implementation of public affairs activities, media relations programs and corporate events, development and writing of newsletters, press materials, video scripts, feature and application articles, brochures and annual reports, and other materials. He has also designed and implemented a number of influencer surveys and other market research programs on behalf of customers in the technology and health care fields.

Cranin has worked on accounts in a number of industries, including healthcare, information technology, consumer products and services, retail, and human services. He has also served as New England correspondent for Advertising Age magazine and the RAMA Roundup, a video magazine published by the Retail Advertising and Marketing Association. A 1979 graduate of Tufts University, Medford, Mass., where he received a B.S. degree in biology, Cranin also holds a master's degree in communication from Emerson College, Boston.

Mary Harrington
Mary Harrington brings the team a diversified 15 years of public relations and marketing experience in strategy, development, management, and implementation of programs. Both on the agency side and independently, Harrington has worked in various industries including high tech, trade associations, foreign and domestic militaries, non-profits, and consumer products. This range of knowledge heightens her innovative approach to publicity, exemplified by hundreds of editorial placements in various media outlets ranging from CNN, USA Today and Information Week to Modern Maturity and Cosmopolitan.

Harrington's past clients include OKENA, Vocalis, BioMetrix, Copestone Inc./Cyberst@amp, Coopers & Lybrand Consulting, Omega Pharmaceutical Corporation, The Great Providence Brewing Co., Copley Square Hotel, Eco Expo, Boston Naturally: The Environmental Map of Boston, The (Massachusetts) Governor's Council on Sports and Physical Fitness, The Government of Kuwait/Associated Businesses of Iraq, Construction Industries of Massachusetts, The Foundation for a Creative America, Intellectual Property Owners Association, The Wild Blueberry Association, The Ministry of Hunting, Fishing and Agriculture of Montevideo, Uruguay, Shaw's Supermarkets, and The Massachusetts Army National Guard.

Harrington holds a bachelor's degree in psychology from the University of Massachusetts. She also graduated from the military's renowned Defense Information School; and is currently completing a graduate-level Certificate in Publishing and Communications at Harvard University's Extension School.

Sheryl Rich-Kern
Sheryl Rich-Kern is an award-winning copywriter and established marketing communications professional in the high tech industry. For over 20 years, she has successfully generated marketing collateral-including testimonials, press releases, direct mail, newsletters, brochures and online text.

Her ongoing projects include: writing and project management for Compaq's ActiveAnswers, an online knowledge repository and virtual solutions Web site providing guides, technical information, e-services and tools to solution providers and end users; creating testimonial stories for Compaq's Enterprise Messaging & Collaboration division; and writing and editing newsletter articles, catalogs and partner communications for Corporate Software & Technology, an almost $1 billion reseller specializing in software procurement, deployment, license management, and technology services.

Rich-Kern's writing reflects a balance of strategic marketing sense with an equal dose of style and creativity. She is also a veteran juggler with a penchant for meeting tight deadlines. Prior to beginning a freelance writing career in 1990, Rich-Kern held senior-level marketing communications positions at Prime Computer, Data General and Digital Equipment Corporation.

Carol Carlson
Carol Carlson brings the team more than 13 years of agency public relations experience at Poppe Tyson, a Bozell, Jacobs, Kenyon and Eckhart subsidiary. Now in her third year as a consultant, Carlson provides public relations assistance and consulting services to Telcordia Technologies (formerly Bellcore), overseeing its Industry Analyst Relations program as well as writing and editing content for its Web site. She also works with AAA New Jersey's Automobile Club, Public Service Electric and Gas and several New Jersey advertising agencies. Carlson specializes in business-to-business and consumer public relations for companies in the banking, telecommunications, public utility, travel and tourism, advertising, real estate, education, and food industries.

As account manager at Poppe Tyson, Carlson was responsible for creating and implementing an award-winning outreach campaign for Public Service Electric and Gas Company (PSE&G) to encourage low-income families to apply for government bill payment assistance. The campaign resulted in a 100% increase in requests for information. Carlson worked with seven PSE&G outreach representatives, arranging broadcast and media interviews and overseeing the production of a video and brochure. She has also worked on New Jersey's division of travel and tourism account, originating that agency's "Passport to New Jersey" program, an annual student contest that increases awareness of New Jersey's historic and educational tourism sites.

William (B.J.) Taylor
B.J. Taylor has a wealth of business-to-business, Internet, electronic commerce and general high technology experience that he has gained from working with companies ranging from start-ups to some of the largest corporations in the world. Taylor is the president of T@ylor PR, a public relations and marketing communications consultancy focused on serving high technology, Internet, e-commerce and new media industries.

Prior to founding T@ylor PR, Taylor was an account manager at PepperCom Public Relations, where he oversaw a staff of eight. Taylor also managed all media relations, analyst relations, creative positioning and writing assignments for Bigfoot Web Site , Ernst & Young's on-line consulting services, NeoPlanet's Web browser, HireSystems and OnSite Access. Before joining PepperCom, Taylor served as manager of public relations at DynamicWeb Enterprises, a business-to-business Internet, electronic commerce and EDI services company.

Before DynamicWeb, Taylor was a senior account executive at Poppe Tyson PR, serving clients such as PSINet, DynamicWeb, Tripod, AT&T Bell Labs, New Jersey Online, Bellcore,, Toshiba Computers, EnviroDerm Pharmaceuticals and COM.sortium.

Rich Levin
Rich Levin has been involved in the personal computer industry since 1979 as a software developer, reseller, consultant, journalist, and broadcaster. He has appeared, been profiled in, or written for CBS Radio, the Coast to Coast Radio Network, InformationWeek magazine, Enterprise Development magazine, Osborne/McGraw-Hill, Windows magazine, BusinessWeek, Byte magazine, Compute!, InTelligence magazine, PC/Computing, PC Magazine, PC Week, PC World, Popular Science, and many other leading industry periodicals and Webzines.

Levin is an internationally respected technology journalist with 20 years of experience in broadcast news, analysis, magazine features, public relations, marketing, corporate communications, and Web content. He brings interview, news, analysis, reporting, and writing skills to the team. Levin is a fast, creative thinker with natural flair for exciting ideas, headlines, copy, stories, and feature packages. He has media and marketing experience at the highest levels of the information technology industry.

Rebecca Mettler
As a former newspaper reporter for Times-Press-Recorder and New Times newspapers in San Luis Obispo County, Calif., Rebecca Mettler understands what the press is looking to cover. Mettler, a high-tech and medical technology public relations consultant, is a former associate at Neale-May & Partners, a top Silicon Valley high-tech PR agency. Her clients have included: ChemTrak, Guidant, Real Med, WaveTop and SCO, IBM, Seagate, Persistence Software, ServerVault, MagicalDesk, Applica Inc., Millennium Jet, Supplybase,, and

Mettler holds a bachelor of science degree in journalism from California Polytechnic State University in San Luis Obispo and a minor in international relations/Latin America.

Cindy Kampf Singman
Cindy Kampf Singman has a strong public relations and meeting/event background, built on more than 15 years of experience. Singman has done extensive work in all aspects of PR, from writing and press material development to media relations and the planning and execution of complete communication programs. Her meeting and event planning responsibilities have involved managing events from conception to closure, including site selection, registration, on-site work, and every other aspect of event coordination.

Her clients have included The MONY Group (formerly Mutual of New York), Standard Technology, Inc., Social and Scientific Systems, Cancer Care, Inc., Goodwill Industries, New Jersey Department of Environmental Protection, Volunteer: The National Center and Cunard Line, Ltd.