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Jon
Boroshok, president: Jon
Boroshok's 20 years of public relations and marketing communications
skills and expertise have produced tangible results for companies
in the wireless, life science, voice recognition, consumer electronics,
e-commerce, healthcare, electronic signature, software, hardware,
and consumer products, and hospitality industries. He is president
and founder of TechMarcom, an independent agency specializing in
value-based marketing communications for technology companies since
1999. Its Biotech Marcom division provides public relations and
marketing communications for the life sciences. Prior to L&H, Boroshok was a senior public relations specialist for Sybase, Inc. While with Sybase, he successfully launched two new development tools for enterprise Internet applications. Boroshok developed, managed, and implemented public relations plans, worked with product directors and helped manage Sybase's PR agency to ensure media coverage. Boroshok has an extensive PR agency background. He served as senior account executive on the PSINet, AT&T, and Monster.com accounts at Poppe Tyson (a Bozell Sawyer Miller Group Company). As an account executive for Technology Solutions, Inc. (TSI), a New York City high-tech PR agency, Boroshok worked on the Sony Consumer Products account. He also brings several years of newspaper advertising and writing experience. Boroshok
has a B.S. in communications from Emerson College and an M.B.A.
In marketing from Northeastern University. He has done post-graduate
work in Web site design and development at the University of Massachusetts. Meet the Marcom Outsource team
Tammie Caton She has directed
PR campaigns for high-profile companies, start-ups and international
companies seeking to break into the US technology market. Some of
the companies in her portfolio include Peoplesoft, Red-M (Madge
Networks subsidiary), National Semiconductor, Telelogic, SwitchCore,
Broadcom, ZY.com, Broad Daylight, MagNetPoint, Primix, Tribal Voice,
VEBA/Memec and Wind River Systems.
Ned Barnett Ned was the
first Marketing Director for Republic Health Corporation, a for-profit
hospital corporation. During Ned's tenure as the Eastern Division
Marketing Director, the company grew from 18 to 90 hospitals. Ned
also developed a software system that permitted hospitals to develop
on-target strategic marketing plans using available data and non-marketing
personnel - and he created a physician-practice marketing program
that was adopted by all 80 Republic hospitals.
Ned guided the
launch of HealthWorld Online - the world's largest natural health
Web site - generating coverage in major media including Newsweek,
USA Today, New York Times, and seeing site activity go from zero
to 1.2 million hits per month in just six months. In 1996, Ned was
invited to keynote the Internet Marketing conference sponsored by
Michigan State University, where he illustrated how to measure and
generate a Return on Investment (ROI) on the internet. He also authored
a major feature in the respected SPECTRUM, the marketing journal
of the American Hospital Association.
Building on
his extensive lobbying-related experience gained while working with
the hospital associations, Ned also worked with N/B clients in the
political arena. Within the past two years, he has represented clients
on Capitol Hill and (on behalf of the National Drug Prevention League)
participated in meetings at the White House with the Administration's
Drug Czar and other top administration officials.
Cranin provide
clients with a variety of services, including planning and implementation
of public affairs activities, media relations programs and corporate
events, development and writing of newsletters, press materials,
video scripts, feature and application articles, brochures and annual
reports, and other materials. He has also designed and implemented
a number of influencer surveys and other market research programs
on behalf of customers in the technology and health care fields.
Cranin has worked
on accounts in a number of industries, including healthcare, information
technology, consumer products and services, retail, and human services.
He has also served as New England correspondent for Advertising
Age magazine and the RAMA Roundup, a video magazine published by
the Retail Advertising and Marketing Association. A 1979 graduate
of Tufts University, Medford, Mass., where he received a B.S. degree
in biology, Cranin also holds a master's degree in communication
from Emerson College, Boston.
Harrington's
past clients include OKENA, Vocalis, BioMetrix, Copestone Inc./Cyberst@amp,
Coopers & Lybrand Consulting, Omega Pharmaceutical Corporation,
The Great Providence Brewing Co., Copley Square Hotel, Eco Expo,
Boston Naturally: The Environmental Map of Boston, The (Massachusetts)
Governor's Council on Sports and Physical Fitness, The Government
of Kuwait/Associated Businesses of Iraq, Construction Industries
of Massachusetts, The Foundation for a Creative America, Intellectual
Property Owners Association, The Wild Blueberry Association, The
Ministry of Hunting, Fishing and Agriculture of Montevideo, Uruguay,
Shaw's Supermarkets, and The Massachusetts Army National Guard.
Harrington holds
a bachelor's degree in psychology from the University of Massachusetts.
She also graduated from the military's renowned Defense Information
School; and is currently completing a graduate-level Certificate
in Publishing and Communications at Harvard University's Extension
School.
Her ongoing
projects include: writing and project management for Compaq's ActiveAnswers,
an online knowledge repository and virtual solutions Web site providing
guides, technical information, e-services and tools to solution
providers and end users; creating testimonial stories for Compaq's
Enterprise Messaging & Collaboration division; and writing and editing
newsletter articles, catalogs and partner communications for Corporate
Software & Technology, an almost $1 billion reseller specializing
in software procurement, deployment, license management, and technology
services.
Rich-Kern's
writing reflects a balance of strategic marketing sense with an
equal dose of style and creativity. She is also a veteran juggler
with a penchant for meeting tight deadlines. Prior to beginning
a freelance writing career in 1990, Rich-Kern held senior-level
marketing communications positions at Prime Computer, Data General
and Digital Equipment Corporation.
As account manager
at Poppe Tyson, Carlson was responsible for creating and implementing
an award-winning outreach campaign for Public Service Electric and
Gas Company (PSE&G) to encourage low-income families to apply for
government bill payment assistance. The campaign resulted in a 100%
increase in requests for information. Carlson worked with seven
PSE&G outreach representatives, arranging broadcast and media interviews
and overseeing the production of a video and brochure. She has also
worked on New Jersey's division of travel and tourism account, originating
that agency's "Passport to New Jersey" program, an annual student
contest that increases awareness of New Jersey's historic and educational
tourism sites.
Prior to founding
T@ylor PR, Taylor was an account manager at PepperCom Public Relations,
where he oversaw a staff of eight. Taylor also managed all media
relations, analyst relations, creative positioning and writing assignments
for Bigfoot Web Site , Ernst & Young's on-line consulting services,
NeoPlanet's Web browser, HireSystems and OnSite Access. Before joining
PepperCom, Taylor served as manager of public relations at DynamicWeb
Enterprises, a business-to-business Internet, electronic commerce
and EDI services company.
Before DynamicWeb,
Taylor was a senior account executive at Poppe Tyson PR, serving
clients such as PSINet, DynamicWeb, Tripod, AT&T Bell Labs, New
Jersey Online, Bellcore, MonsterBoard.com, Toshiba Computers, EnviroDerm
Pharmaceuticals and COM.sortium.
Levin is an
internationally respected technology journalist with 20 years of
experience in broadcast news, analysis, magazine features, public
relations, marketing, corporate communications, and Web content.
He brings interview, news, analysis, reporting, and writing skills
to the team. Levin is a fast, creative thinker with natural flair
for exciting ideas, headlines, copy, stories, and feature packages.
He has media and marketing experience at the highest levels of the
information technology industry.
Mettler holds
a bachelor of science degree in journalism from California Polytechnic
State University in San Luis Obispo and a minor in international
relations/Latin America.
Her clients
have included The MONY Group (formerly Mutual of New York), Standard
Technology, Inc., Social and Scientific Systems, Cancer Care, Inc.,
Goodwill Industries, New Jersey Department of Environmental Protection,
Volunteer: The National Center and Cunard Line, Ltd.
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